Blog & News: Sony signs Katrina Kaif as new Xperia brand ambassador for Sony India

I would have to say, Sony is on fire this year. First they released their mighty and gorgeous Xperia Z which boasts a beast of a hardware along with a sexy slim body and IP57 dust and waterproof certification. Then they released an even sexier tablet with the same design aesthetics and IP57 certification.

Now they have signed on the perfect woman to represent their brand in India. Sony just announced their new brand ambassador for their Xperia line up in India and she is as sexy as the brand; yes its Katrina Kaif ladies and gentlemen! Katrina is very popular among youngsters these days and Sony plans to expand its presence in the Indian market with this strategy and presumably capture more youth.

Sony has also tripled its marketing investment from Rs 100 crore to Rs 300 crore for its Xperia range of smartphones and tablets. Sony will also be launching a promotional campaign and is said to organize road shows and use cinema and other digital media for its promotion. We have already seen this strategy when Sony used movies like ‘The Amazing Spiderman’ and ‘Skyfall’ for its Xperia phones promotion.

Check out what Katrina has to say about her new association with Sony.